Is it already too late to call it a fresh start?
I always feel like we begin the year with so many intentions, but it takes a bit of time to really set things clear in our minds. It’s like: I’m going to take a few days, or maybe a month, to think about it… and then I’ll start.
Do you feel the same?
Anyway, it took me a few days to get here, but this is something I’ve really wanted to do and have been procrastinating for far too long. So, 2026 — here we go.
I’m starting this blog to share my world as the founder and designer of RECO. My goal is to talk in an easy, honest way about the things I love, what inspires me, the challenges I’m going through, and also to show you how I style my bags.
For those who don’t know me, my name is Bea. I’m 38 years old and I’ve been living in Paris for the past 13 years, but I’m originally from Barcelona — where I’m planning to move back with my family in the near future. I have a 3-year-old kid, and I’m considering having a second one soon, which is why it feels urgent for me to go back home, to my mum! I missed her so much with the first one — I’m not going to make it without her for the second!
But the point is: I’m a working girl and a mum. I work from home, but I’m often going to the offices of the brands I collaborate with as a freelance designer. My life is quite active, I like being on the move, and I’ve been doing it with my RECO bags since the day I launched the brand — even before, to test them :)
I’ll go deeper into this another day, but lately I’ve been questioning the price point of our bags. I feel like I’ve heard so many opinions since I launched RECO that I don’t know anymore which advice was the right one — the right margin, the right positioning, the right customer…
The truth is that I’m still too small. This community isn’t big enough yet. I need more women wearing my bags to get meaningful feedback, relevant figures, and the income needed to grow.
Besides this blog, I have two other goals:
1/ to raise money — investors, business angels, people who believe in RECO and want to join the adventure
2/ to find a business partner, or a CEO (not mandatory), but someone who can bring the strategic vision I struggle to put on paper, as my world is all about creativity — and there, I could fill hundreds of pages.
I love creating. I love bags. I love patchwork. I love leather — especially our lambskin nappa. And I love building something meaningful. This is what RECO is about.
Thank you for reading, for staying, for buying.
Starting today, and for the whole month of February, as a test, we are offering our beautiful Twist charm with all orders above 500€.
Best,
Bea
Founder of RECO
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